{"id":250,"date":"2017-12-18T16:03:22","date_gmt":"2017-12-18T15:03:22","guid":{"rendered":"https:\/\/www.bestonline.cz\/?post_type=product&#038;p=250"},"modified":"2022-04-17T10:55:19","modified_gmt":"2022-04-17T08:55:19","slug":"merk-cz","status":"publish","type":"product","link":"https:\/\/www.bestonline.cz\/merk-cz\/","title":{"rendered":"Merk.cz Marketing cloud"},"content":{"rendered":"<h2>Popis Marketing cloudu Merk<\/h2>\n<hr \/>\n<p><b>V EU nen\u00ed mo\u017en\u00e9 leg\u00e1ln\u011b zakoupit \u017e\u00e1dnou datab\u00e1zi firem a \u017eivnostn\u00edk\u016f.<\/b> To je fakt. \u00da\u0159ad na ochranu osobn\u00edch \u00fadaj\u016f k tomu zaujal jasn\u00e9 stanovisko: <i><span class=\"yellow\">\"Skute\u010dnost, \u017ee je stanovena ve\u0159ejnost rejst\u0159\u00edku, neznamen\u00e1, \u017ee zve\u0159ejn\u011bn\u00e9 osobn\u00ed \u00fadaje lze d\u00e1le neomezen\u011b p\u0159eb\u00edrat a zpracov\u00e1vat, nap\u0159. jejich dal\u0161\u00edm zve\u0159ej\u0148ov\u00e1n\u00edm a t\u00edm na nich profitovat.\" <\/span><\/i><\/p>\n<p><i><span class=\"yellow\">Zdroj:<\/span><\/i><\/p>\n<p><a href=\"https:\/\/m.uoou.cz\/zakladni-prirucka-k-gdpr\/ds-4744\/p1=4744\" target=\"_blank\" rel=\"noopener\">https:\/\/m.uoou.cz\/zakladni-prirucka-k-gdpr\/ds-4744\/p1=4744<\/a>.<\/p>\n<p><a href=\"https:\/\/www.merk.cz?wvideo=tkzil5wjpv\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/embedwistia-a.akamaihd.net\/deliveries\/340833e3fc6c75472be2148267704ecfa32a2359.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=54bbffe0\" width=\"889\" height=\"500\" alt=\"\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/www.merk.cz?wvideo=tkzil5wjpv\" target=\"_blank\" rel=\"noopener\">Datab\u00e1ze firem Merk | Merk.cz<\/a><\/p>\n<p><strong>Merk proto ji\u017e \u017e\u00e1dn\u00e1 data neobsahuje, ale umo\u017e\u0148uje v\u00e1m jejich z\u00edsk\u00e1n\u00ed z otev\u0159en\u00fdch zdroj\u016f - tedy v souladu s GDPR a platnou legislativou.<\/strong> Takto z\u00edskan\u00e1 data lze d\u00e1le vyu\u017e\u00edt na za\u0301klade\u030c \u201eopra\u0301vne\u030cne\u0301ho za\u0301jmu\u201c ve smyslu c\u030cla\u0301nku 6 odst. 1 pi\u0301sm. f) GDPR. Opr\u00e1vn\u011bn\u00fdm z\u00e1jmem pak nap\u0159\u00edklad:<\/p>\n<ul>\n<li>P\u0159edch\u00e1zen\u00ed podvod\u016fm.<\/li>\n<li>Ov\u011b\u0159en\u00ed potencion\u00e1ln\u00edch obchodn\u00edch partner\u016f, zda nejsou v \u00fapadku, nebo likvidaci a podobn\u011b.<\/li>\n<li>Zamezen\u00ed Karuselov\u00fdm podvod\u016fm.<\/li>\n<li>Ur\u010den\u00ed DPH a kontaktn\u00edch \u00fadaj\u016f a podobn\u011b.<\/li>\n<\/ul>\n<p><strong>Z ve\u0159ejn\u00fdch zdroj\u016f jsou dostupn\u00e9 informace o ka\u017ed\u00e9m ekonomick\u00e9m subjektu v \u010cR.<\/strong> Merk m\u00e1 dv\u011b \u010d\u00e1sti - <em><strong>cloudov\u00e9 \u00falo\u017ei\u0161t\u011b<\/strong><\/em>, na kter\u00e9 Merk pravideln\u011b stahuje otev\u0159en\u00e1 data a<em><strong> cloudov\u00fd n\u00e1hledov\u00fd software<\/strong><\/em>, kter\u00fd k nim umo\u017e\u0148uje p\u0159istupovat. D\u00edky tomu v\u0161echna data z\u00edsk\u00e1te p\u0159\u00edmo z otev\u0159en\u00e9ho zdroje, jsou v\u017edy aktu\u00e1ln\u00ed a jejich dal\u0161\u00ed u\u017eit\u00ed pro obchodn\u00ed, marketingov\u00e9, analytick\u00e9 \u010di \u00fa\u010detn\u00ed \u00fa\u010dely je v souladu s GDPR a platnou legislativou.<\/p>\n<p>Nemus\u00edte se tedy b\u00e1t, \u017ee nedopat\u0159en\u00edm poru\u0161\u00edte z\u00e1kon. P\u0159esto budete m\u00edt v\u0161ak p\u0159ehled o va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b, konkurenci a sp\u0159\u00e1telen\u00fdch firm\u00e1ch.<\/p>\n<p><strong>Merk je tak jedin\u00fd n\u00e1stroj na trhu, kter\u00fd vyhov\u00ed i nejp\u0159\u00edsn\u011bj\u0161\u00edm po\u017eadavk\u016fm na GDPR. <a href=\"https:\/\/impr.cz\/cms\/media\/files\/gdpr-audit-merkcz.pdf\" target=\"_blank\" rel=\"noopener\">Zde lze st\u00e1hnout auditn\u00ed zpr\u00e1vu aplikace Merk.<\/a> <\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-23014 aligncenter\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file-2.png\" alt=\"\" width=\"1016\" height=\"439\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file-2.png 1016w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file-2-300x130.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file-2-768x332.png 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file-2-600x259.png 600w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/p>\n<p>Marketing Cloud Merk umo\u017e\u0148uje sledovat des\u00edtky z\u00e1kladn\u00edch informac\u00ed u ka\u017ed\u00e9 firmy \u010di \u017eivnostn\u00edka, mimo jin\u00e9:<\/p>\n<ul>\n<li>Obraty a po\u010dty zam\u011bstnanc\u016f za posledn\u00edch 10 let u ka\u017ed\u00e9 firmy<\/li>\n<li>Aktu\u00e1ln\u00ed telefony- pevn\u00e9 linky, mobiln\u00ed linky, fax a dal\u0161\u00ed<\/li>\n<li>Kontaktn\u00ed osoby \u2013 statut\u00e1\u0159i, mana\u017ee\u0159i, kl\u00ed\u010dov\u00ed zam\u011bstnanci<\/li>\n<li>Ov\u011b\u0159en\u00e9 adresy \u2013 sledujeme doru\u010ditelnost<\/li>\n<li>Emaily, webov\u00e9 str\u00e1nky<\/li>\n<li>I\u010c, DI\u010c<\/li>\n<li>Obory hlavn\u00ed a vedlej\u0161\u00ed dle NACE<\/li>\n<li>Data vzniku i z\u00e1niku subjekt\u016f<\/li>\n<li>Typ subjektu<\/li>\n<li>Ekonomickou aktivitu<\/li>\n<li>Vokativ \u2013 osloven\u00ed v 5. p\u00e1d\u011b, ur\u010den\u00ed pohlav\u00ed u kontaktn\u00edch osob<\/li>\n<li>a dal\u0161\u00edch v\u00edce ne\u017e 100 aktu\u00e1ln\u00edch informac\u00ed u ka\u017ed\u00e9ho subjektu v \u010cR.<\/li>\n<li>Data jsou z\u00edsk\u00e1v\u00e1na z v\u00edce ne\u017e 50 ve\u0159ejn\u011b dostupn\u00fdch zdroj\u016f. Mezi tyto zdroje pat\u0159\u00ed nap\u0159\u00edklad v\u00fdznamn\u00e9 rejst\u0159\u00edky, v\u011bstn\u00edky. Denn\u011b se jedn\u00e1 o des\u00edtky milion\u016f dostupn\u00fdch z\u00e1znam\u016f.<\/li>\n<li>Samoz\u0159ejmost\u00ed je integrace LinkedInu, kter\u00e1 v\u00e1m umo\u017en\u00ed m\u00edt v\u0161echny kontakty z datab\u00e1ze na jednom m\u00edst\u011b.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.merk.cz?wvideo=tkzil5wjpv\" target=\"_blank\" rel=\"noopener\">Datab\u00e1ze firem Merk | Merk.cz<\/a><\/p>\n<p><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/rr9Axi1kK8c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-19672 size-full\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2018\/05\/GDPR-ready.png\" alt=\"\" width=\"200\" height=\"200\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2018\/05\/GDPR-ready.png 200w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2018\/05\/GDPR-ready-150x150.png 150w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2018\/05\/GDPR-ready-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><strong>Sama aplikace Merk \u017e\u00e1dn\u00e1 data neobsahuje, nevlastn\u00ed ani neprod\u00e1v\u00e1 \u010di nepronaj\u00edm\u00e1<\/strong>. Aplikace Merk u\u017eivatel\u016fm pouze umo\u017e\u0148uje sta\u017een\u00ed otev\u0159en\u00fdch dat ze zdrojov\u00fdch datab\u00e1z\u00ed na cloudov\u00e9 \u00falo\u017ei\u0161t\u011b na stran\u011b jedn\u00e9 a dod\u00e1v\u00e1 n\u00e1hledov\u00fd SW na stran\u011b druh\u00e9. Takto z\u00edskan\u00e1 data lze pou\u017e\u00edt pro \u00fa\u010dely obchodu, marketingu, \u00fa\u010detn\u00edm \u00fa\u010del\u016fm, k ov\u011b\u0159en\u00ed obchodn\u00edch partner\u016f \u010di dal\u0161\u00ed anal\u00fdze. Takto z\u00edskan\u00e1 data ale nelze d\u00e1le \u0161\u00ed\u0159it.<\/p>\n<p>&nbsp;<\/p>\n<p>Data jste z\u00edskali vlastn\u00ed silou, od p\u0159\u00edm\u00e9ho zdroje (st\u00e1tn\u00ed registry a rejst\u0159\u00edky) a v souladu s GDPR pomoc\u00ed specializovan\u00e9ho n\u00e1stroje. Tuto skute\u010dnost jste schopni dozorov\u00e9mu org\u00e1nu kdykoliv prok\u00e1zat. Naopak dr\u017een\u00ed jak\u00fdchkoliv osobn\u00edch dat z\u00edskan\u00fdch bez souhlasu dan\u00e9 osoby nebo prost\u0159ednictv\u00edm jak\u00e9hokoliv dodavatele se vystavujete riziku postihu.<\/p>\n<p>&nbsp;<\/p>\n<p>Merk u kontaktn\u00edch informac\u00ed aktivn\u011b kontroluje, zda je pr\u00e1vnick\u00e1 osoba zve\u0159ej\u0148uje ve\u0159ejn\u011b - tedy na webov\u00fdch str\u00e1nk\u00e1ch, soci\u00e1ln\u00edch s\u00edt\u00edch. Pokud jsou data zve\u0159ejn\u011bna touto formou, lze data ulo\u017eit pro pot\u0159eby dal\u0161\u00edho kontaktu. Pokud je v\u0161ak subjekt st\u00e1hne, je nutn\u00e9 data z CRM \u010di jin\u00e9ho \u00falo\u017ei\u0161t\u011b smazat a vy jste povinni dozorov\u00e9mu org\u00e1nu prok\u00e1zat, \u017ee jste data z\u00edskali v souladu s GDPR a prok\u00e1zat jejich p\u016fvod. Merk proto ka\u017ed\u00fd kontakt opat\u0159uje <strong>\u010dasov\u00fdm raz\u00edtkem<\/strong> a <strong>screenshotem<\/strong> webov\u00e9 str\u00e1nky, ze kter\u00e9 data z\u00edskal a z\u00e1rove\u0148 data ozna\u010d\u00ed, pokud ji\u017e nejsou ve\u0159ejn\u00e1. Tak lze <strong>kdykoliv prok\u00e1zat p\u016fvod dat<\/strong> a sou\u010dasn\u011b zajistit maz\u00e1n\u00ed neve\u0159ejn\u00fdch dat.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-23013 aligncenter\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/p.png\" alt=\"\" width=\"905\" height=\"546\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/p.png 905w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/p-300x181.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/p-768x463.png 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/p-600x362.png 600w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p>\n<p><strong>Marketing Cloud Merk<\/strong><\/p>\n<ul class=\"special\">\n<li>Hl\u00edd\u00e1 soulad firemn\u00edch dat s registry st\u00e1tn\u00ed spr\u00e1vy na denn\u00ed b\u00e1zi.<\/li>\n<li>Ma\u017ee data, kter\u00e1 byla smaz\u00e1na z registr\u016f a nejsou ji\u017e ve\u0159ejn\u011b dostupn\u00e1.<\/li>\n<li>Kontroluje zve\u0159ejn\u011bn\u00ed emailu a telefonn\u00edch \u010d\u00edsel na webu firmy \u010di \u017eivnostn\u00edka pro zaji\u0161t\u011bn\u00ed souladu s GDPR.<\/li>\n<li>Pomoc\u00ed dal\u0161\u00edch API udr\u017euje va\u0161e data aktu\u00e1ln\u00ed.<\/li>\n<li>U ka\u017ed\u00e9 firmy nav\u00edc zn\u00e1te obrat, po\u010det zam\u011bstnanc\u016f dal\u0161\u00ed informace.<\/li>\n<li>Umo\u017e\u0148uje integrovat datab\u00e1zi z LinkedInu a aktivn\u011b ji spravovat.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>P\u016fvodn\u00ed tv\u016frci datab\u00e1ze Merk p\u0159i\u0161li s modern\u00edm n\u00e1strojem Merk Marketing Cloud, kter\u00fd v\u00e1m umo\u017en\u00ed st\u00e1hnout data z otev\u0159en\u00fdch zdroj\u016f do va\u0161eho Merk \u00falo\u017ei\u0161t\u011b a v datech pak filtrovat, hledat a exportovat jako dosud, a to v pln\u00e9m souladu s GDPR. Filtrovat lze podle v\u00edce ne\u017e 50 kriteri\u00ed, pomoc\u00ed nich\u017e naleznete konkr\u00e9tn\u00ed firmu a jednatele v n\u00ed. M\u016f\u017eete tak v souladu s na\u0159\u00edzen\u00edm EU z\u00edskat kvalitn\u00ed datab\u00e1zi firem a vyu\u017e\u00edvat ji k obchodn\u00edm, marketingov\u00fdm a dal\u0161\u00edm \u00fa\u010del\u016fm.<\/p>\n","protected":false},"featured_media":249,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_cat":[283,281],"product_tag":[264],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product\/250"}],"collection":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product_cat?post=250"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product_tag?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}