{"id":220,"date":"2017-12-04T17:41:06","date_gmt":"2017-12-04T16:41:06","guid":{"rendered":"https:\/\/www.bestonline.cz\/?post_type=product&#038;p=220"},"modified":"2022-04-17T10:55:48","modified_gmt":"2022-04-17T08:55:48","slug":"monitora-cz","status":"publish","type":"product","link":"https:\/\/www.bestonline.cz\/monitora-cz\/","title":{"rendered":"Monitora.cz"},"content":{"rendered":"<h2>Monitoring konkurence a z\u00e1kazn\u00edk\u016f<\/h2>\n<hr \/>\n<p><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/ngm2HymG8Ng\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3>Konkurence to nebude m\u00edt jednoduch\u00e9<\/h3>\n<ul>\n<li>Monitora aktivn\u011b sleduje ka\u017ed\u00fd pohyb va\u0161\u00ed konkurence. A\u0165 u\u017e se jedn\u00e1 o zm\u011bnu cen\u00edku, \u00fapravu webu \u010di jen medi\u00e1ln\u00ed zm\u00ednku o firm\u011b ve va\u0161em seznamu, budete to v\u011bd\u011bt jako prvn\u00ed. Doby, kdy bylo t\u0159eba sledovat ka\u017edou zpravodajskou aktualitu jsou d\u00e1vno pry\u010d. Jste jen p\u00e1r kliknut\u00ed od toho, abyste roz\u0161\u00ed\u0159ili sv\u00e9 pole p\u016fsobnosti.<\/li>\n<\/ul>\n<h3>Neztr\u00e1cejte potenci\u00e1ln\u00ed klienty<\/h3>\n<ul>\n<li>Stejn\u011b jako sledujeme konkurenci, sledujeme i va\u0161e z\u00e1kazn\u00edky. V\u00edte co se u va\u0161ich klient\u016f d\u011bje, na jak\u00fdch konferenc\u00edch budou, na \u010dem pracuj\u00ed a m\u016f\u017eete na to p\u0159ehledn\u011b nav\u00e1zat a navodit dojem opravdov\u00e9ho z\u00e1jmu o obchodn\u00edho klienta.<\/li>\n<li>Nen\u00ed t\u0159eba v\u011bnovat dlouh\u00e9 hodiny networkingu, oslovov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f nebo p\u0159em\u00fd\u0161len\u00ed nad t\u00edm, jak se m\u011bn\u00ed pot\u0159eby va\u0161\u00ed c\u00edlov\u00e9 skupiny. To v\u0161e za v\u00e1s vy\u0159e\u0161\u00edme my.<\/li>\n<\/ul>\n<h3>Bu\u010fte ve st\u0159edu d\u011bn\u00ed<\/h3>\n<ul>\n<li>V\u00edme co se d\u011bje u va\u0161ich klient\u016f, informace m\u016f\u017eete zpracov\u00e1vat a importovat do CRM. Obchodn\u00edk pak p\u0159esn\u011b snadno v\u00ed co je u klienta nov\u00e9ho. Upsell nikdy nebylo jednodu\u0161\u0161\u00ed, sta\u010d\u00ed v\u011bd\u011bt co a kdy v\u00e1s z\u00e1kazn\u00edk pot\u0159ebuje.<\/li>\n<\/ul>\n<h2>Monitoring medi\u00ed<\/h2>\n<hr \/>\n<h3>Monitoring zpravodajstv\u00ed<\/h3>\n<ul>\n<li>Monitorujeme p\u0159es 300 zpravodajsk\u00fdch port\u00e1l\u016f. Definujete kl\u00ed\u010dov\u00e1 slova \u010di slovn\u00ed spojen\u00ed, kter\u00e1 v\u00e1s zaj\u00edmaj\u00ed a jakmile se kdekoliv na internetu vyskytnou, v\u00edte o tom. Va\u0161e pov\u011bst u\u017e nikdy nebude v ohro\u017een\u00ed a v\u017edy budete zn\u00e1t zp\u011btnou vazbu.<\/li>\n<li>D\u00edky Monito\u0159e m\u016f\u017eete p\u0159izp\u016fsobit svou marketingovou kampa\u0148 dle aktu\u00e1ln\u00ed popt\u00e1vky ve\u0159ejnosti, ani\u017e byste museli p\u0159\u00edmo sledovat va\u0161i c\u00edlovou skupinu.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-23008 aligncenter\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/X.png\" alt=\"\" width=\"470\" height=\"470\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/X.png 470w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/X-150x150.png 150w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/X-300x300.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/X-260x260.png 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/X-100x100.png 100w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<h3>Monitoring televizn\u00edho vys\u00edl\u00e1n\u00ed<\/h3>\n<ul>\n<li>Sledujeme vybran\u00e9 zpravodajsk\u00e9 a publicistick\u00e9 po\u0159ady vys\u00edl\u00e1n\u00ed \u010cesk\u00e9 televize. D\u00edky n\u00e1m jste schopni monitorovat a textov\u011b vyhled\u00e1vat ve vys\u00edl\u00e1n\u00ed. V\u00edte, kde se o \u010dem v televizi \u0161ustlo.<\/li>\n<li>Je jen na v\u00e1s, jak\u00fd okruh t\u00e9mat v\u00e1s zaj\u00edm\u00e1. A\u0165 u\u017e jsou to novinky v oboru, spole\u010densk\u00e1 \u010di obchodn\u00ed t\u00e9mata; v\u017edy budete m\u00edt informace na dosah ruky.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-23007 aligncenter\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file.png\" alt=\"\" width=\"490\" height=\"401\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file.png 490w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/2017\/12\/unnamed-file-300x246.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<h3>PR \u010dl\u00e1nky<\/h3>\n<ul>\n<li>Sledujeme p\u0159es 1000 PR web\u016f, kter\u00e9 denn\u011b publikuj\u00ed v\u00edce ne\u017e 2000 PR \u010dl\u00e1nk\u016f. Sta\u010d\u00ed nechat Monitoru, a\u0165 za v\u00e1s sleduje aktu\u00e1ln\u00ed d\u011bn\u00ed.<\/li>\n<\/ul>\n<h3>Soci\u00e1ln\u00ed s\u00edt\u011b a blogy<\/h3>\n<ul>\n<li>Bloge\u0159i maj\u00ed \u010dasto velmi siln\u00fd vliv na svou \u010dten\u00e1\u0159skou komunitu, pokud se o v\u00e1s zm\u00edn\u00ed, je dobr\u00e9 o tom v\u011bd\u011bt. Navazujte p\u0159\u00ednosn\u00e9 spolupr\u00e1ce s vlivn\u00fdmi bloggery, kte\u0159\u00ed v\u00e1m pomohou vyzdvihnout va\u0161i zna\u010dku na vrchol.<\/li>\n<li>Samoz\u0159ejm\u011b jsme nezapomn\u011bli ani na soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 h\u00fdbou sv\u011btem. A\u0165 u\u017e se o va\u0161\u00ed spole\u010dnosti p\u00ed\u0161e na diskuzn\u00edch f\u00f3rech, Facebooku, Twitteru nebo dal\u0161\u00edch, Monitora v\u00e1s v\u017edy upozorn\u00ed.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5336\" src=\"\/wp-content\/uploads\/2014\/08\/monitora.jpg\" alt=\"monitora\" width=\"940\" height=\"496\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podobn\u011b jako Facebook sleduje Va\u0161e p\u0159\u00e1tele, Monitora sleduje Va\u0161e z\u00e1kazn\u00edky a konkurenty. Kdy\u017e si V\u00e1\u0161 konkurent nebo z\u00e1kazn\u00edk zm\u011bn\u00ed web, cen\u00edk, p\u0159ijme nebo propust\u00ed zam\u011bstnance, zaregistruje patent \u010di ochrannou zn\u00e1mku, kdy\u017e se o n\u011bm nap\u00ed\u0161e na internetu, kdy\u017e se objev\u00ed v televizi \u2013 v\u00edte o tom.<\/p>\n","protected":false},"featured_media":17703,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_cat":[284,281],"product_tag":[264],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product\/220"}],"collection":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/media\/17703"}],"wp:attachment":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product_cat?post=220"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/product_tag?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}