{"id":61364,"date":"2022-02-10T10:02:11","date_gmt":"2022-02-10T09:02:11","guid":{"rendered":"https:\/\/www.bestonline.cz\/?p=61364"},"modified":"2022-02-14T14:51:45","modified_gmt":"2022-02-14T13:51:45","slug":"co-je-smartlook","status":"publish","type":"post","link":"https:\/\/www.bestonline.cz\/co-je-smartlook\/","title":{"rendered":"Co je Smartlook a jak funguje?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Co je Smartlook a k \u010demu slou\u017e\u00ed?<\/h2>\n\n\n\n<p>Smartlook je cloudov\u00e1 aplikace, kter\u00e1 nahr\u00e1v\u00e1 pohyb n\u00e1v\u0161t\u011bvn\u00edk\u016f a u\u017eivatel\u016f \u010d\u00edm\u017e pom\u00e1h\u00e1 identifikovat slabiny v prodejn\u00edch a marketingov\u00fdch procesech. Smartlook m\u016f\u017eete pou\u017e\u00edvat na webov\u00fdch str\u00e1nk\u00e1ch, aplikac\u00edch, elektronick\u00fdch obchodech a v mobiln\u00edch aplikac\u00edch. N\u00e1stroj Smartlook je vhodn\u00fd pro v\u0161echny, kdo cht\u011bj\u00ed zlep\u0161it u\u017eivatelsk\u00fd z\u00e1\u017eitek a naj\u00edt probl\u00e9mov\u00e1 m\u00edsta ve sv\u00fdch aplikac\u00edch.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"485\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-dashboard.png\" alt=\"Smartlook Dashborad\" class=\"wp-image-61421\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-dashboard.png 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-dashboard-300x189.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-dashboard-260x164.png 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-dashboard-600x379.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Pod\u00edvejte se na to, jak se n\u00e1v\u0161t\u011bvn\u00edci pohybuj\u00ed po va\u0161em webu d\u00edky Smartlooku<\/figcaption><\/figure><\/div>\n\n\n\n<p>Smartlook v\u00e1m pom\u016f\u017ee odhalit, kde se lid\u00e9 zaseknou ve va\u0161em n\u00e1kupn\u00edm procesu v elektronick\u00e9m obchod\u011b, webov\u00e9 nebo mobiln\u00ed aplikaci, kde jsou zmaten\u00ed a naj\u00edt dal\u0161\u00ed probl\u00e9my. D\u00edky Smartlooku se snadn\u011bji rozhodnete, kam um\u00edstit ovl\u00e1dac\u00ed prvky a Call To Action prvky a zjist\u00edte, jak lid\u00e9 na va\u0161em webu nebo ve va\u0161\u00ed aplikaci postupuj\u00ed.<\/p>\n\n\n\n<p>Smartlook \u010dasto pou\u017e\u00edvaj\u00ed UX design\u00e9\u0159i, aby na\u0161li chyby v designu sv\u00fdch aplikac\u00ed a mohli tak doru\u010dit co nejp\u0159\u00edjemn\u011bj\u0161\u00ed u\u017eivatelsk\u00e9 prost\u0159ed\u00ed. <\/p>\n\n\n<div data-block-name=\"woocommerce\/product-category\" data-columns=\"4\" data-rows=\"1\" data-categories=\"[300]\" data-content-visibility=\"{&quot;title&quot;:true,&quot;price&quot;:true,&quot;rating&quot;:true,&quot;button&quot;:false}\" data-orderby=\"price_asc\" class=\"wc-block-grid wp-block-product-category wc-block-product-category has-4-columns\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/smartlook-free\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smartlook Free\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Smartlook Free<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">0&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">0&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/smartlook-starter\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smartlook Startup\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Smartlook Startup<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">879&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">1 063,59&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/smartlook-power\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smartlook Business\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Smartlook Business<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">2 079&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">2 515,59&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/nasazeni-cloudove-aplikace-smartlook-na-vas-web\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Nasazen\u00ed cloudov\u00e9 aplikace Smartlook na v\u00e1\u0161 web\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Nasazen\u00ed cloudov\u00e9 aplikace Smartlook na v\u00e1\u0161 web<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">9 250&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">11 192,50&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody Smartlooku<\/h2>\n\n\n\n<ul id=\"block-d3cd909e-fcc1-4380-bf1f-e33338624d48\"><li>D\u00edky Smartlooku dok\u00e1\u017eete webov\u00e9 str\u00e1nky a aplikace upravit tak, aby lid\u00e9 snadn\u011bji na\u0161li, co pot\u0159ebuj\u00ed a snadn\u011bji nakoupili, nebo ud\u011blali registraci, \u010di odeslali formul\u00e1\u0159.<\/li><li>Pomoc\u00ed heatmap jednodu\u0161e zjist\u00edte, na co lid\u00e9 klikaj\u00ed a jak \u010dasto.<\/li><li>D\u00edky trycht\u00fd\u0159\u016fm rychleji identifikujete nejslab\u0161\u00ed m\u00edsta procesu z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka.<\/li><li>Smartlook m\u016f\u017eete pou\u017e\u00edvat nejen na webov\u00fdch str\u00e1nk\u00e1ch, ale i ve va\u0161ich aplikac\u00edch.<\/li><li>S toky chov\u00e1n\u00ed identifikujete probl\u00e9my v logice va\u0161\u00ed aplikace nebo webu.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak Smartlook vypad\u00e1 a co v\u0161e um\u00ed?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nahr\u00e1v\u00e1n\u00ed pohybu n\u00e1v\u0161t\u011bvn\u00edk\u016f a u\u017eivatel\u016f<\/h3>\n\n\n\n<p>Smartlook nahr\u00e1v\u00e1 pohyb a klik\u00e1n\u00ed kurzoru my\u0161i, posouv\u00e1n\u00ed obrazovky na mobilu \u010di tabletu. Pomoc\u00ed Smartlooku se pod\u00edv\u00e1te na celou n\u00e1v\u0161t\u011bvu na webu nebo v aplikaci a zjist\u00edte tak kudy n\u00e1v\u0161t\u011bvn\u00edk chodil a na co klikal. D\u00edky tomu m\u016f\u017eete identifikovat nefunk\u010dn\u00ed tla\u010d\u00edtka a odkazy, nevhodn\u011b um\u00edst\u011bn\u00e9 ovl\u00e1dac\u00ed prvky, nebo t\u0159eba probl\u00e9m se zobrazov\u00e1n\u00edm na r\u016fn\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.smartlook.com\/wp-content\/uploads\/2022\/01\/hp_video.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Heatmapy neboli mapy klikan\u00ed<\/h3>\n\n\n\n<p>Zaj\u00edm\u00e1 v\u00e1s, na kter\u00e9 prvky u\u017eivatel\u00e9 nejv\u00edce klikaj\u00ed? Nastavte si ve Smartlooku heatmapy. D\u00edky t\u011bmto \"tepeln\u00fdm\" map\u00e1m zjist\u00edte, <strong>na kter\u00e9 prvky se nejv\u00edce klik\u00e1<\/strong> a ve kter\u00fdch oblastech lid\u00e9 nejv\u00edce jezd\u00ed my\u0161\u00ed. M\u016f\u017eete tak do t\u011bchto m\u00edst p\u0159idat nov\u00e9 v\u00fdzvy k akci, nebo CTA, nebo t\u0159eba upravit banner tak, aby na n\u011bj lid\u00e9 za\u010dali v\u00edce klikat.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"717\" height=\"477\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-heatmapy.png\" alt=\"Smartlook Heatmapy\" class=\"wp-image-61422\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-heatmapy.png 717w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-heatmapy-300x200.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-heatmapy-260x173.png 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-heatmapy-600x399.png 600w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><figcaption>Heatmapy ve Smartlooku v\u00e1m pomohou naj\u00edt nejpou\u017e\u00edvan\u011bj\u0161\u00ed oblasti webu nebo aplikace<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ud\u00e1losti<\/h3>\n\n\n\n<p>D\u00edky ud\u00e1lostem m\u016f\u017eete zjistit, kolik n\u00e1v\u0161t\u011bv na webu <strong>d\u011bl\u00e1 ur\u010ditou v\u00e1mi definovanou v\u011bc \u2013 ud\u00e1lost<\/strong>. N\u00e1sledn\u011b pak m\u016f\u017eete <strong>filtrovat nahr\u00e1vky n\u00e1v\u0161t\u011bv<\/strong>, kter\u00e9 tuto ud\u00e1lost spln\u00ed a kter\u00e9 ji naopak nespln\u00ed. Na z\u00e1klad\u011b toho m\u016f\u017eete op\u011bt upravovat UX sv\u00e9 aplikace a zlep\u0161ovat u\u017eivatelsk\u00e9 prost\u0159ed\u00ed. Zaj\u00edmav\u00e9 je nap\u0159\u00edklad m\u011b\u0159en\u00ed tzv. \"Rage clicks\", kdy Smartlook zaznamen\u00e1, kdy\u017e n\u011bkdo na n\u011bco zb\u011bsile klik\u00e1 :). Jako z\u00e1kladn\u00ed ud\u00e1losti na e-shopu nebo webu bychom doporu\u010dili odesl\u00e1n\u00ed kontaktn\u00edho formul\u00e1\u0159e, kliknut\u00ed na ko\u0161\u00edk a dal\u0161\u00ed b\u011b\u017en\u00e9 v\u011bci, kter\u00e9 u\u017e n\u011bjak\u00fdm zp\u016fsobem definuj\u00ed, \u017ee se jedn\u00e1 o potencion\u00e1ln\u00edho z\u00e1kazn\u00edka a jeho n\u00e1v\u0161t\u011bva m\u016f\u017ee pro v\u00e1s b\u00fdt zaj\u00edmav\u00e1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"789\" height=\"483\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-eventxy.png\" alt=\"Smartlook - eventy\" class=\"wp-image-61423\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-eventxy.png 789w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-eventxy-300x184.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-eventxy-768x470.png 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-eventxy-260x159.png 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-eventxy-600x367.png 600w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><figcaption>Ud\u00e1losti ve Smartlooku v\u00e1m pomohou naj\u00edt tu spr\u00e1vnou nahr\u00e1vku p\u0159i proch\u00e1zen\u00ed velk\u00e9ho po\u010dtu z\u00e1znam\u016f<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ud\u00e1losti si nastav\u00edte snadno i bez program\u00e1tora, pomoc\u00ed speci\u00e1ln\u00edho prost\u0159ed\u00ed pro v\u00fdb\u011br HTML prvku. Tedy jednodu\u0161e kliknete t\u0159eba na odkaz na e-mailovou adresu va\u0161\u00ed firmy a vytvo\u0159\u00edte ud\u00e1lost kliknut\u00ed na e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Funnels, trycht\u00fd\u0159e \u2013 sledujte cestu z\u00e1kazn\u00edka a najd\u011bte chyby v prodejn\u00edm procesu<\/h3>\n\n\n\n<p>Trycht\u00fd\u0159e jsou velmi siln\u00fdm n\u00e1strojem pro odhalov\u00e1n\u00ed slabin va\u0161\u00ed aplikace. V trycht\u00fd\u0159i si vydefinujete, jakou cestou by m\u011bl z\u00e1kazn\u00edk postupovat p\u0159i objedn\u00e1vce va\u0161ich slu\u017eeb, registraci, n\u00e1kupu, zkr\u00e1tka p\u0159i n\u011bjak\u00e9 akci. N\u00e1sledn\u011b sledujete, kde v r\u00e1mci tohoto procesu z\u00e1kazn\u00edk ode\u0161el. Na z\u00e1klad\u011b toho m\u016f\u017eete na dan\u00e9 str\u00e1nce hledat slab\u00e1 m\u00edsta a sna\u017eit se cestu z\u00e1kazn\u00edka narovnat a posunout co nejbl\u00ed\u017ee k posledn\u00edmu kroku \u2013 prodeji.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"732\" height=\"477\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-trychtyre.png\" alt=\"Smartlook - trycht\u00fd\u0159e\" class=\"wp-image-61424\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-trychtyre.png 732w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-trychtyre-300x195.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-trychtyre-260x169.png 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-trychtyre-600x391.png 600w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><figcaption>Zd\u00e1 se v\u00e1m, \u017ee z\u00e1kazn\u00edci p\u0159idaj\u00ed v\u011bci do ko\u0161\u00edku, ale nenakoup\u00ed? Podlo\u017ete si to daty a zjist\u011bte z nahr\u00e1vek, co je za probl\u00e9m.<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Toky chov\u00e1n\u00ed<\/h3>\n\n\n\n<p>D\u00edky tok\u016fm chov\u00e1n\u00ed se m\u016f\u017eete vizu\u00e1ln\u011b pod\u00edvat, jak proud\u00ed tok n\u00e1v\u0161t\u011bvnosti skrze va\u0161\u00ed aplikaci nebo web. M\u016f\u017eete tak zjistit, zda logika va\u0161\u00ed aplikace nebo webu funguje tak, jak jste cht\u011bli.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"731\" height=\"397\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-toky.png\" alt=\"Smartlook toky\" class=\"wp-image-61425\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-toky.png 731w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-toky-300x163.png 300w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-toky-260x141.png 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-toky-600x326.png 600w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><figcaption>Toky chov\u00e1n\u00ed ve Smartlooku v\u00e1m vizu\u00e1ln\u011b uk\u00e1\u017eou, jak se pohybuje tok n\u00e1v\u0161t\u011bvnosti ve va\u0161\u00ed aplikaci nebo webu<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">GDPR Compliant<\/h3>\n\n\n\n<p>Smartlook spl\u0148uje normy pro GDPR a v jeho nastaven\u00ed si m\u016f\u017eete ur\u010dit co chcete nahr\u00e1vat a jak\u00e9 \u00fadaje chcete ukl\u00e1dat. M\u016f\u017eete tak klidn\u011b sledovat co u\u017eivatel\u00e9 zad\u00e1vaj\u00ed do pol\u00ed formul\u00e1\u0159e, pokud p\u0159ed t\u00edm z\u00edsk\u00e1te jejich souhlas. D\u00e1le m\u016f\u017eete Nebo toto m\u011b\u0159en\u00ed m\u016f\u017eete vypnout a nemus\u00edte u\u017eivatele zat\u011b\u017eovat dal\u0161\u00edmi souhlasy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"599\" height=\"749\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/image-92.png\" alt=\"\" class=\"wp-image-61410\" title=\"\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/image-92.png 599w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/image-92-240x300.png 240w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/image-92-260x325.png 260w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><figcaption>Vy sami si ur\u010d\u00edte, co m\u00e1 Smartlook zaznamen\u00e1vat. M\u016f\u017eete tak Smartlook pou\u017e\u00edvat t\u00e9m\u011b\u0159 anonymn\u011b.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Smartlook pou\u017e\u00edv\u00e1 cookies, tak\u017ee nezapome\u0148te i jeho skript p\u0159idat do sv\u00e9 cookie li\u0161ty, pokud ho budete implementovat na webu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-mailov\u00e9 notifikace ohledn\u011b anom\u00e1li\u00ed<\/h3>\n\n\n\n<p>D\u00edky Smartlooku m\u016f\u017eete monitorovat i anom\u00e1lie v ud\u00e1lostech a trycht\u00fd\u0159\u00edch na va\u0161em webu. Anom\u00e1lie se vyhodnocuj\u00ed porovn\u00e1n\u00edm zm\u011bn mezi p\u0159edchoz\u00edm dnem a pr\u016fm\u011brem 7 p\u0159edchoz\u00edch dn\u016f. Pokud vznikne anom\u00e1lie, je na v\u00e1\u0161 e-mail zasl\u00e1no varov\u00e1n\u00ed. M\u016f\u017eete tak efektivn\u011b sledovat t\u0159eba chyby na va\u0161em webu, nebo v\u00fdkyvy v n\u00e1v\u0161t\u011bvnosti z reklamn\u00edch kampan\u00ed, kter\u00e9 pr\u00e1v\u011b provozujete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podporovan\u00e9 webov\u00e9 platformy<\/h2>\n\n\n\n<p>Smartlook se d\u00e1 pou\u017e\u00edt na jak\u00e9koliv webov\u00e9 str\u00e1nce. Pro nejpou\u017e\u00edvan\u011bj\u0161\u00ed redak\u010dn\u00ed syst\u00e9my jsou dostupn\u00e9 pluginy, kter\u00e9 nastaven\u00ed maxim\u00e1ln\u011b zjednodu\u0161\u00ed. K dispozici jsou moduly pro: <\/p>\n\n\n\n<ul><li>WordPress<\/li><li>Prestashop<\/li><li>Joomla<\/li><li>Wix<\/li><li>Shoptet<\/li><li>Opencart<\/li><li>Fastcentrik<\/li><\/ul>\n\n\n\n<p>A dal\u0161\u00ed des\u00edtky integrac\u00ed jako nap\u0159\u00edklad: Atomer, Big Cartel, CS-Cart, Eshop-rychle, eStranky, InPage, Jimdo, Magento, NetStranky, SeoShop, Shopify, Webgarden, Webmium, Webnode, Weby24, Wizishop, Magento.<\/p>\n\n\n\n<p>Cel\u00fd seznam naleznete na str\u00e1nk\u00e1ch v\u00fdrobce: <a href=\"https:\/\/help.smartlook.com\/en\/collections\/1948380-integrations-plug-ins\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/help.smartlook.com\/en\/collections\/1948380-integrations-plug-ins\" rel=\"noreferrer noopener\">Seznam integrac\u00ed Smartlooku<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implementace na web<\/h3>\n\n\n\n<p>Pokud se rozhodnete Smartlook vyzkou\u0161et ve verzi zdarma, nebo zakoup\u00edte p\u0159edplatn\u00e9, z\u00edsk\u00e1te m\u011b\u0159\u00edc\u00ed k\u00f3d, kter\u00fd mus\u00edte um\u00edstit do sv\u00e9 aplikace, a\u0165 u\u017e se jedn\u00e1 o web, nebo mobiln\u00ed apku. <\/p>\n\n\n\n<p>Pokud se rozhodnete pro pou\u017eit\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, m\u011b\u0159\u00edc\u00ed k\u00f3d v\u00e1m pom\u016f\u017ee nasadit v\u00e1\u0161 webmaster. <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script type='text\/javascript'&gt;\n  window.smartlook||(function(d) {\n    var o=smartlook=function(){ o.api.push(arguments)},h=d.getElementsByTagName('head')&#091;0];\n    var c=d.createElement('script');o.api=new Array();c.async=true;c.type='text\/javascript';\n    c.charset='utf-8';c.src='https:\/\/web-sdk.smartlook.com\/recorder.js';h.appendChild(c);\n    })(document);\n    smartlook('init', 'xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx', { region: 'eu' });\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>V p\u0159\u00edpad\u011b implementace do va\u0161\u00ed aplikace, Smartlook podporuje mnoho aktu\u00e1ln\u00edch platforem, mezi n\u011b pat\u0159\u00ed:<\/p>\n\n\n\n<ul><li>Android, iOS<\/li><li>React Native<\/li><li>Unity mobile<\/li><li>Unreal Engine mobile<\/li><li>Flutter mobile<\/li><li>Cocos mobile<\/li><li>Cordova mobile<\/li><li>Ionic mobile<\/li><li>Xamarin mobile <\/li><\/ul>\n\n\n\n<p>A dal\u0161\u00ed...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e1 je cena Smartlooku?<\/h2>\n\n\n\n<p>Kolik tento cloudov\u00fd n\u00e1stroj stoj\u00ed? Smartlook lze pou\u017e\u00edvat v z\u00e1kladn\u00ed verzi i <a href=\"https:\/\/www.bestonline.cz\/smartlook-free\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.bestonline.cz\/smartlook-free\/\" rel=\"noreferrer noopener\">zdarma<\/a>, tak\u017ee si m\u016f\u017eete sami vyzkou\u0161et, zda m\u016f\u017ee i v\u00e1m pomoct zlep\u0161it webov\u00e9 str\u00e1nky pro n\u00e1v\u0161t\u011bvn\u00edky webu.<\/p>\n\n\n\n<p>Cena <a href=\"https:\/\/www.bestonline.cz\/smartlook\/\" data-type=\"URL\" data-id=\"https:\/\/www.bestonline.cz\/smartlook\/\">p\u0159edplatn\u00e9ho Smartlooku<\/a> se odv\u00edj\u00ed podle toho, kolik n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b budete nahr\u00e1vat a podle toho, jestli chcete vyu\u017e\u00edvat napojen\u00ed na API. P\u0159ehled rozd\u00edl\u016f jednotliv\u00fdch pl\u00e1n\u016f najdete na na\u0161em e-shopu v sekci <a href=\"https:\/\/www.bestonline.cz\/smartlook\/\" data-type=\"URL\" data-id=\"https:\/\/www.bestonline.cz\/smartlook\/\">P\u0159ehled v\u0161ech p\u0159edplatn\u00fdch Smartlooku a jejich cen\u00edk.<\/a><\/p>\n\n\n\n<p>Chcete pomoct s nastaven\u00edm Smartlooku na v\u00e1\u0161 web a \u0161kolen\u00ed pr\u00e1ce s administrac\u00ed? Vyu\u017eijte n\u00e1\u0161<a href=\"https:\/\/www.bestonline.cz\/nasazeni-cloudove-aplikace-smartlook-na-vas-web\/\" data-type=\"URL\" data-id=\"https:\/\/www.bestonline.cz\/nasazeni-cloudove-aplikace-smartlook-na-vas-web\/\"> z\u00e1kladn\u00ed bal\u00ed\u010dek nastaven\u00ed Smartlooku<\/a>.<\/p>\n\n\n<div data-block-name=\"woocommerce\/product-category\" data-columns=\"4\" data-rows=\"1\" data-categories=\"[300]\" data-content-visibility=\"{&quot;title&quot;:true,&quot;price&quot;:true,&quot;rating&quot;:true,&quot;button&quot;:false}\" data-orderby=\"price_asc\" class=\"wc-block-grid wp-block-product-category wc-block-product-category has-4-columns\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/smartlook-free\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smartlook Free\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-free.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Smartlook Free<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">0&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">0&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/smartlook-starter\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smartlook Startup\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-startup.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Smartlook Startup<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">879&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">1 063,59&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/smartlook-power\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Smartlook Business\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-business.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Smartlook Business<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">2 079&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">2 515,59&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/www.bestonline.cz\/nasazeni-cloudove-aplikace-smartlook-na-vas-web\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img decoding=\"async\" width=\"260\" height=\"347\" src=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-260x347.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Nasazen\u00ed cloudov\u00e9 aplikace Smartlook na v\u00e1\u0161 web\" srcset=\"https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-260x347.jpg 260w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-225x300.jpg 225w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-768x1024.jpg 768w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-1152x1536.jpg 1152w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni-600x800.jpg 600w, https:\/\/www.bestonline.cz\/wp-content\/uploads\/smartlook-nasazeni.jpg 1500w\" sizes=\"(max-width: 260px) 100vw, 260px\" title=\"\"><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">Nasazen\u00ed cloudov\u00e9 aplikace Smartlook na v\u00e1\u0161 web<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\">9 250&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span> <small class=\"woocommerce-price-suffix\">Cena s DPH: <span class=\"woocommerce-Price-amount amount\">11 192,50&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&#075;&#269;<\/span><\/span><\/small><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Smartlook v\u00e1m pom\u016f\u017ee odhalit, kde se lid\u00e9 zaseknou ve va\u0161em n\u00e1kupn\u00edm procesu v elektronick\u00e9m obchod\u011b, webov\u00e9 nebo mobiln\u00ed aplikaci, kde jsou zmaten\u00ed a naj\u00edt dal\u0161\u00ed probl\u00e9my. Zjist\u011bte jak m\u016f\u017ee pomoct v\u00e1m.<\/p>\n","protected":false},"author":1,"featured_media":61404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[377,378],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/posts\/61364"}],"collection":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/comments?post=61364"}],"version-history":[{"count":21,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/posts\/61364\/revisions"}],"predecessor-version":[{"id":61432,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/posts\/61364\/revisions\/61432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/media\/61404"}],"wp:attachment":[{"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/media?parent=61364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/categories?post=61364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestonline.cz\/wp-json\/wp\/v2\/tags?post=61364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}